"To be indispensable, you have to be different."
Our history
Always on your pet's side
For over 15 years, AmenoPetGroup has been a company dedicated to marketing. In 2005, it identified the Pet market as the new frontier of the millennium, developing ideas and private-label products distributed exclusively through privileged channels such as pet shops and pharmacies. As a continuously evolving company, it closely monitors market trends. Longtime advocates of the web’s potential, we are constantly working to build a portal with content that will give voice and services to all players in the industry.
AmenoPetGroup has developed products and expertise in the Pet Care sector, as well as in household cleaning products. Our focus hasn’t been solely on pets themselves, but also on the environment they live in: the home, and particularly all its surfaces. This vision sparked our journey—one driven by research, passion, and innovation.
Our idea
Revolution through innovation
In the face of a period of major transformations like the present—heavily influenced by environmental variables—the choice of solutions for developing corporate strategies demands high flexibility to operate in complex and ever-evolving scenarios. We wanted to create something different: a product that doesn’t just mask bad odors but eliminates them at the source. This is how the AmenoKlean Line was born, an innovative range of Odor-Disintegrating Sanitizers, unique in their kind.
​
Today, the line includes over 20 products, complemented by two additional ranges: the Degreaser Line and the Accessories Line.
Our objectives
Always looking to the future
AmenoPetGroup is a relatively young company. It didn’t emerge from large marketing multinationals or renowned research institutes, but from the founder’s intuition, who saw relational marketing applied to the Pet sector as a cutting-edge reality in the relationship between companies and consumers in the new scenarios of the third millennium.
Building on the success of its initiatives and the application of these new operational realities—with impressive results—AmenoPetGroup decided in 2020 to make this know-how available to all companies, as it has already greatly satisfied our partners:
​
-
Complete overhaul of the sales, marketing, and distribution function.
-
Procurement of products and services for distribution by creating exclusive formulas adaptable to relationship marketing (consignment)
-
Consulting and strategic marketing applied to encourage customer loyalty.
Our commitment is to provide effective and safe solutions for homes and pets, offering products with the best quality-to-price ratio.
We aim to make daily life with pets easier, ensuring hygiene, well-being, and comfort for both them and their owners.
​
We are a small company with great potential, ready to grow and bring our products into more and more homes.
Mission
Having operated in relational marketing for several years, we have observed the extreme difficulty that small and medium-sized enterprises face in adapting to the evolution of consumers and the entire production cycle of the third millennium. Our mission is to facilitate the connection between entrepreneurs and consumers by providing support in the distribution of services/products. We offer our clients customized, easily accessible solutions characterized by an unparalleled level of service.
Our values are:
​
-
INTEGRITY
-
TRUST
-
RESPECT
-
COMMITMENT
-
RELIABILITY
-
HONESTY
-
ETHICS
-
PERSEVERANCE
Our mission is to transform home care into an act of love for our pets: we develop innovative products that eliminate bad odors at the source and ensure deep hygiene, making every day more peaceful and enjoyable for consumers who love living with their furry friends.
Vision
A new generation is embracing the most innovative ideas and integrating them as a fundamental part of their daily lives—and the lives of their friends. These are people who have already put into practice what others are still debating. They have turned theory into reality. We will call them the New Generation.
Anyone can be part of the New Generation. It’s not about age; it’s about sharing an attitude, a common spirit. It’s about going further, having an open and courageous mindset. It’s about sharing the desire to learn, the need for independence, and the dream of living life on your own terms—with your new four-legged friends.
AmenoPetGroup has responded to these needs and desires with a comprehensive range of services and products, along with tailored marketing for the Pet world. Each product is unique, but all are designed to help us live life to the fullest with the furry friends we choose.
We envision a world where every home can be a clean, safe, and welcoming place, where people and animals live together in perfect harmony.
"AmenoPetGroup believes that our needs and dreams shape the world of tomorrow."
